Review of the American Express Blue Cash Credit Card
July 24th, 2010Last Reviewed: 7/23/2010
While this card ranks 2nd out of the 32 cash back credit cards that PlasticIQ currently tracks in our ranking engine, if the Blue Cash card is used properly and in a disciplined manner, it can easily be the top dog—-with potential to earn an affective cashback rate of 3% or even more.
The rewards scheme for this card needs a bit of explaining, so it’s a good thing you stumbled across this article.
| Rank | 2 (out of 32 cashback cards tracked by PlasticIQ |
| Value of rewards* | $1,210 |
| Value of rewards for top cash-back card* (Discover Escape) | $1,466 |
*Based on PlasticIQ’s standard spending profile for 3 years of card usage. Includes impact of various fees, including annual fees and international fees.
American Express Blue Cash Rewards
Here’s a quick table summarizing some of the key features of the card:
| Rewards | Tiered–see table below |
| Redemption requirements | Cash back is awarded annually after 12 consecutive billing cycles in the form of a statement credit |
| Sign up bonus | None |
| Rewards expiration | None |
| Rewards Caps | None |
| Annual Fee | None |
| International Transaction Fee | 2.7% of each transaction after conversion to USD |
American Express Blue Cash Rewards Details
The Blue Cash card has a split category tiered rewards structure (that sounds complex!). Basically, AMEX separates out spend into “everyday purchases”, which include spending at supermarkets, gas stations and drug stores, and “all other purchases”, which includes any other purchases not falling into the former bucket. Purchases at superstores or warehouse clubs do not qualify as Everyday Purchases.
On the first $6,500 of spend per year, Everyday Purchases earn 1% cashback, while all other purchases earn only 0.5% cashback. Once you spend $6,500 you move up to the next rewards tier, where Everyday Purchases earn a whopping 5% cashback, and all other purchases earn 1.25%. The table below lays this all out in an easy-to-digest format.
| Year-To-Date Purchases | Cashback on Everyday Purchases | Cashback on All Other Purchases |
| $0-$6,500 | 1.0% | 0.5% |
| $6,501+ | 5.0% | 1.25% |
The Best Strategy To Maximize the Value of the American Express Blue Cash Card
As you can see, for your first $6,500 of spend each year, the Amex Blue Cash card is actually inferior to any plain vanilla 1% cash back card. It’s not until you get above that threshold that it becomes a powerhouse–especially if you use it just for Everyday Purchases.
In the hands of the right person, the Amex blue cashback card can be a deadly weapon. The strategy is quite straightforward, as follows:
- Use the card on any and all purchases until you hit the $6,500 ceiling which propels you into the next earnings tier for the year.
- Once you hit the next tier, immediately stop using the card for any purchases except those classified as “everyday purchases”.
If you follow this strategy, you can turn a good cashback program into a great one. The table below shows what the effective cashback rate of the Blue Cash card could be while varying 2 key assumptions: the number of months it takes you to hit the $6,500 spend threshold before moving to the more profitable rewards tier, and the amount you spend each month on Everyday Purchases. The other key assumption that PlasticIQ makes is that once you hit the $6,500 tier, you only use the AMEX Blue Cash card for Everyday Purchases.
As the table higlights, it’s entirely possible to have the American Express Blue Cash card performing at around 2.75% to 3.00% effective cashback for a given year, if used skillfully. If we use 2% cashback as a minimum threshold for owning this card, and assuming it takes you a full 4 months to reach the next tier, you would only need to spend about $350 per month on Everyday Purchase categories to hit the 2% annualized cashback rate.
| # Months to Reach Tier 2 (after spending $6,500) | ||||
| Everyday Spend/Month | 1 | 2 | 3 | 4 |
| $500 | 2.58% | 2.50% | 2.41% | 2.31% |
| $750 | 3.04% | 2.96% | 2.88% | 2.78% |
| $1,000 | 3.36% | 3.29% | 3.21% | 3.12% |
American Express Blue Cash Expenses and Fees
The AMEX Blue Cash card has no annual fees or rewards program fees. However, you are charged 2.7% of each international transaction after conversion to USD.
PlasticIQ’s Final Assessment of the American Express Blue Cash Card
Hopefully by now PlasticIQ’s conclusion is clear: if you have the discipline, after getting to the better rewards tier (that is, after spending $6,500 in any 12 month period), to just use the card for Everyday Purchases (supermarkets, gas stations, and drug stores) and you spend at least $350 per month on Everyday Purchases, this card could be the top ranked cashback card for you.




